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360° immersive media


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360° immersive media


PLAN BETA choreograph exceptional 360° immersive media.

We're a New Zealand company with a reach throughout Australasia, Asia, the Pacific & beyond... Plan BETA produce experiential 360° media, VR/AR & 2D content, graphics, animation & immersive media from concept through design to capture, post & delivery.
Plan BETA make exceptional immersive & interactive media.


 

The Immersive Space Programme is a unique platform >> read more

iSPARX - template AR App for the GLAM sector >> read more

Photogrammetry - making 3D models >> read more


 

360° video production - capture, edit & process >> read more

360° streaming media production - live & VoD >> read more

 

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Immersive Space Programme


• integrated media platform

• interactive AR / VR / MR

• photogrammetry / 3D models

• iSPARX / GLAM.AR / LocatAR

Immersive Space Programme


• integrated media platform

• interactive AR / VR / MR

• photogrammetry / 3D models

• iSPARX / GLAM.AR / LocatAR

 

Immersive Space Programme
- Integrated Media Platform

Immersive Space Programme is a configurable dynamic catalogue of 360° & 3D Augmented Reality assets for template & custom mobile & desktop applications.

The Immersive Space Programme platform merge interactive assets with responsive user preferences & requests.

There are three theme platforms :

  • entertainment
  • commercial / retail
  • GLAM

Initial designs are for the GLAM sector.

The platform intuitively integrates 360° media content & unique interactive user experience’s.

The initial reward for the user is a new experience; then personalised offers & options; the ongoing functionality is a persistent attraction & high potential for virility & habit.


There are 4 core elements to the Immersive Space Programme (iSPARX) platform:

• augmented reality - dynamic interactive AR assets & markers.
• integration - 2D & 360° streaming media (live & on demand); hyperlinks (phone, email, web); conversational Artificial Intelligence; & 3D models & animations.
• locations - proximity & location beacons; indoor positioning systems (IPS) & GPS; responsive signs.
• markers - graphics / billboards, print & screens; architecture / sculptures, structures & buildings.

The user & administrative UI are web based while the system platform is designed for mobile devices with extensive analytics & metrics.

The system of Immersive Space Programme is functional & aesthetically appealing.

 
 

iSPARX Platform


VR/AR/MR Apps & Immersive Media Platform for GLAM & Sport / Entertainment

iSPARX Platform


VR/AR/MR Apps & Immersive Media Platform for GLAM & Sport / Entertainment

#GLAM

Augmented Reality templates for the GLAM sector (galleries, libraries, archives & museums)...

iSPARX - The Immersive Space Programme augmented reality experience templates are changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences.

The Immersive Space Programme by PlanBETA involves customisable dynamic content brand activation resources - essentially an augmented reality & immersive media platform that integrates interactive assets responsive to user preferences & requests.  The platform intuitively integrates 360° streaming immersive media, 2d & 3d assets & hyperlinks for relevant & unique experiences that the user will be prompted to return to on occasion.  The initial reward for the user is new experiences, offers & options; the ongoing functionality is a persistent attraction & high potential for virility & habit.

The Immersive Space Programme's platform iSPARX - designed for the GLAM sector includes a powerful drag-and-drop web studio that enables anyone to easily create, manage, and track augmented reality experiences.

 

 

 

#SPORT

The Immersive Space Programme by Plan BETA is developing interactive & engaging content for Sport & Entertainment Events & commercial installations...

Plan BETA is developing POC & production requirements for concept & delivery of interactive engaging media with the iSPARX platform in live & broadcast environments - sports events, concerts & every day commercial environments to engage & inform audiences & customers.

The iSPARX platform intuitively integrates 360° streaming immersive media, 2d & 3d assets & hyperlinks for relevant & unique experiences with statistics & engaging content & information.  Brand & Ecommerce functionality are integrated in to the platform flow in a simple & user friendly manner.

Plan BETA has developed advanced broadcast & IMAG (live cameras & visuals to big screens) methods & content templates to enable responsive customised MR with LED & stadium signage for live event & fixture installations.  The technology also allows exciting mobile applications that deliver 3D interactive augmented desktop environments - right on your coffee table or floor.

 
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IPS, Location & Proximity beacons

You can think about the beacon as a small lighthouse. But instead of light, it uses radio waves, and instead of ships, it alerts smartphones of its presence. Our beacons have a range of up to 200 meters.

Phones or other smart devices can pick up the beacon’s signal and estimate the distance by measuring received signal strength (RSSI). The closer you are to the beacon, the stronger the signal. Remember that the beacon is not broadcasting continuously—it’s blinking instead. The more frequent the blinks, the more reliable the signal detection.

And because Bluetooth Smart doesn’t require pairing, a phone can listen to many beacons at the same time. This unlocks more opportunities, for example indoor location.

Our software delivers location positioning as a blue dot on a map-like interface. We can detect and track a person’s position in real-time giving you endless possibilities to help your users. By building way-finding in your mobile app, you can set-up preferred routes to guide your user to a target location - this could be the shortest, the most convenient or the safest way. This will dramatically increase user satisfaction and engagement.

The potential for indoor positioning and proximity marketing is enormous. According to eMarketer, over $15 billion will be spent on location targeted mobile ads by 2018. What’s more, Opus Research suggests that 70 percent to 89 percent of consumers use smartphones in stores to compare prices and shop for coupons. Our technology provides you with the underlying platform to build highly targeted proximity marketing within your mobile app to take advantage of this transformative shift in consumer research and buying behavior.

 
 

PlanBETA may eventually produce commercial & entertainment applications of the Immersive Space Programme augmented reality experience templates (iSPARX).  Specific technologies are integrated in to the Immersive Space Programme Platform - a PlanBETA product: 'LocatAR' is a UI / UX involving location beacons & IPS; [IAM](Integrated Augmented Media) is similar to the iSPARX product but designed specifically for commercial release.  Initial commercial applications & installations will involve specific & exclusive selected clients in tourism & travel (an airline), retail real estate (shopping mall) & a commercial signage company (billboards).  All products are Copyright ©2017 Plan BETA Limited unless otherwise stated & pending Trademark.

photogrammetry / 3d models


photogrammetry / 3d models


Rendering models of real world objects for AR, VR, MR & interactive installations... 

The Lost Boys are developing prescriptions for models on the Immersive Space Programme platform involving 3D & 2D assets & content.

The team capture & build models of real world objects with advanced Photogrammetry & builds using state of the art software, photographic equipment & computing hardware with shared skills & talent to accomplish stunning results for models of the smallest items to large architecture & structural constructions with precise accuracy.

In 3D computer graphics, 3D modelling (or three-dimensional modelling) is the process of developing a mathematical representation of any surface of an object (either inanimate or living) in three dimensions via specialised software. The product is called a 3D model. It can be displayed as a two-dimensional image through a process called 3D rendering or used in a computer simulation of physical phenomena. The model can also be physically created using 3D printing devices.

Models may be created automatically or manually. The manual modeling process of preparing geometric data for 3D computer graphics is similar to plastic arts such as sculpting.

3D modelling software is a class of 3D computer graphics software used to produce 3D models. Individual programs of this class are called modelling applications or modellers.

 
 
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animation / unity / ar


• 3D animation

• interactive Unity builds

• Vuforia AR+ builds

animation / unity / ar


• 3D animation

• interactive Unity builds

• Vuforia AR+ builds

Animation & Interaction

Maya or Blend are our applications of choice for animation.  Primarily we are building animation for the Immersive Space Programme & the requirements are specific.  However we have developed & built 3D animation for AR & VR for various applications & purposes.

Unity

Unity is a cross-platform game engine developed by Unity Technologies which is primarily used to develop video games and simulations for PC, consoles, mobile devices and websites.

We use Unity for most of our interactive VR builds - seamlessly integrating 360° & navigation, 3D models, audio & interactive elements in an immersive space.

Virtual reality (VR) typically refers to computer technologies that use virtual reality headsets to generate the realistic images, sounds and other sensations that replicate a real environment or create an imaginary setting. VR also simulates a user's physical presence in this environment.

Vuforia AR+

Leading global brands use the Vuforia mobile vision platform to deliver unique, entertaining and interactive mobile experiences that transform the way users see and use brand apps.

Augmented Reality (AR) is a technology enriching the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses. 

 
 
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360° video content


• 360° video capture

• 360° video streaming

• video & media production

360° video content


• 360° video capture

• 360° video streaming

• video & media production


360° VIDEO

PlanBETA 360° video capture & processing with skill & flair - Plan BETA are capturing & processing 360° video for multiple platforms.

360° INTERACTIVE

PlanBETA develop 360° interactive media with unique dynamic elements in AR & VR apps with delivery across multiple platforms.

360° DYNAMIC

PlanBETA systems are sophisticated professional platforms built specifically for 3D, 2D & 360° media for AR & VR dynamic activity.


360° video production


360° video production


production & capture of 360° video for multiple platforms...

360° video capture & processing with skill & flair - Plan BETA are capturing & processing 360° video for multiple platforms.  Here are a selection of our featured 360° videos - produced & made in the Immersive Space Programme...

@ Plan BETA we choreograph exceptional 360° immersive media.

We produce experiential 360° media for multiple platforms - mobile & web, Daydream & cardboard, GearVR & premier VR headsets - Oculus, HTC Vive, PlaystationVR & Hololens.

The Immersive Space Programme is a catalogue of edited 360° video, interactive immersive media & streaming content - live & VoD; you will find Apps & 360° media content made in the Immersive Space Programme by Plan BETA.

= we shoot & deliver 360° immersive media for entertainment, advertising, corporate, education, tourism, news & documentary.

+ new media development  + interactive VR & AR App builds//

 
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360° streaming media


360° streaming media


 

360° streaming

Our selected platforms for delivery of 360° video content are Vimeo360, Facebook Live & JW Player - or alternatives to suit the client audience demographic & requirement.

Vimeo360 is a high quality delivery platform for 360° video content - up to 6K video on demand.

Facebook Live is the most accessible user format for our live streamed 360° video.  Additionally we upload 360° video & meta tagged stills to the social networking platform for access on the GearVR Facebook 360 App.

- JW Player -
Our preferred live streaming & on demand platform for web delivery & PlanBETApps is JW Player - the worlds most popular streaming network (since 2005).  We use JW Player for all our customised 360° & 2D video streaming - on demand or live.  We utilise JW Player on customised streaming sphvreApps & PlanBETAR - 360° integrated media & Augmented Reality Apps on mobile iOS & Android, iPad, GearVR, Oculus & premium headsets PSVR & HTC Vive, DayDream & cardboard... multiple platforms of delivery from one platform of media dissemination.

We produce every aspect of 360° streaming media - from direction & capture to multiple platform distribution & delivery.

 

 

+ compare our preferred streaming players :
JW Player, vimeo & Facebook...

 

streaming 360° live


streaming 360° live


streaming 360° live

Our selected platforms for delivery of live 360° video content are Facebook Live & JW Player - or alternatives to suit the client audience demographic & requirement.  We can easily restream to multiple player platforms including Brightcove, Livestream & other popular players.

JW PLayer is still the largest network in the world & unsurpassed for quality & reliability; Facebook Live is the most user accessible network in the world today.

We produce every aspect of 360° streaming media - from direction & capture to multiple platform distribution & delivery.

Our advanced broadcast systems involve multi camera OB broadcast designed from extensive award winning experience in conventional TV broadcast for studio, sports & entertainment produced events; we shoot live action, church & conference, concerts & events.

 
 

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our immersive story


our immersive story


 

Over the history of entertainment, each new media format to emerge has represented a step forward in immersion and presence.
Immersive video is arguably the culmination of this evolution, a media format in which consuming content is becoming indistinguishable from having real life experiences.

We've been making & developing 360° media content & delivery - & we're now the most prolific & effective 360° content producer in New Zealand.  We’ve made innovative new media for over 20 years… we anticipate 360° immersive content & integrated augmented reality is a new paradigm in media.

Our team have extensive collective experience in concept, capture & delivery of technology & media systems & content; we are not an alternative to a conventional design or production company - we are nonconformist, schismatic & eccentric: & we enjoy what we do - we specialise in 360° media content production.

We predicted that 360° media content would become more accessible with social & commercial demands & as the technology advanced... we realised that the market would quickly demand effective production that could foresee the requirements of the audience & clients; develop a unique process for content production & creation; & deliver an effective product - not just a novelty.

So the task was to develop a methodology that fulfilled four essential elements:

  • concept - ideas, concepts & choreography in 360° media; storytelling; interactive;
  • capture - unique methods & choreography in capture; UAV [drones], RCV [remote controlled vehicles] & custom rigs; & live broadcast streaming;
  • creative - innovation & interactivity; developing & creating 360° media environments; AR / VR interactive environments;
  • delivery - multi platform [desktop, headset, etc]; trade show & commercial application; & live broadcast streaming.

 

request a demo


request a demo


Send us your details & we'll arrange a demo for you - anywhere in the World!

We're based at Wellington New Zealand & can arrange face to face demo's in all major centres in New Zealand, Australia & Singapore... otherwise we can give you dropbox links & arrange a Skype demonstration.

Send us a message today - include your phone number &/or Skype name & we'll contact you directly - no obligations.

We look forward to hearing from you!

 

The PlanBETA team

 
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