Over the history of entertainment, each new media format to emerge has represented a step forward in immersion and presence.
Immersive video is arguably the culmination of this evolution, a media format in which consuming content is becoming indistinguishable from having real life experiences.
We've been making & developing 360° media content & delivery - & we're now the most prolific & effective 360° content producer in New Zealand. We’ve made innovative new media for over 20 years… we anticipate 360° immersive content & integrated augmented reality is a new paradigm in media.
Our team have extensive collective experience in concept, capture & delivery of technology & media systems & content; we are not an alternative to a conventional design or production company - we are nonconformist, schismatic & eccentric: & we enjoy what we do - we specialise in 360° media content production.
We predicted that 360° media content would become more accessible with social & commercial demands & as the technology advanced... we realised that the market would quickly demand effective production that could foresee the requirements of the audience & clients; develop a unique process for content production & creation; & deliver an effective product - not just a novelty.
So the task was to develop a methodology that fulfilled four essential elements:
- concept - ideas, concepts & choreography in 360° media; storytelling; interactive;
- capture - unique methods & choreography in capture; UAV [drones], RCV [remote controlled vehicles] & custom rigs; & live broadcast streaming;
- creative - innovation & interactivity; developing & creating 360° media environments; AR / VR interactive environments;
- delivery - multi platform [desktop, headset, etc]; trade show & commercial application; & live broadcast streaming.