PlanBETA are active Event Producer on this project from December 1 - a 13 month lead on delivery: a concept that has been in development for 5 years; a broadcast & event product based around New Years Eve at Wellington. With the working name #1NYE the details will not be public until March 2016 for the event program over 2016/17 NYE.
"We can't reveal much but we will say that this event is designed to promote New Zealand to the World" says Executive Producer Joff Rae "watch this space & remember #1NYE - New Years Everyone!"
Originally the event was planned for 2017/18 NYE but has come ahead of schedule with the early acquisition of many of the resources & supplier agreements required. Demand has also been a factor in bringing the event forward a year.
The concept has had the attention of some of the best minds in broadcast & event creatives of New Zealand - notably ex pat creatives with the most reputable experiential marketing companies [JM] Worldwide. Pride has been the main factor in the development of the event.
There is still a possibility the event location may be somewhere other than Wellington City - Wairarapa, Auckland, Tauranga & even Lake Hawea have undergone logistics investigation & case study that PlanBETA will reconsider. Auckland is the most likely alternative simply due to potential audience numbers, technical accessibility & potential revenues. Detailed financials & budgets have been compiled & all efforts will be made to retain the event in the City if not in the wider region.
"Wellington has it's difficulties - mostly the conservative event environment but also capacity - they simply don't have the scope for large events" says Rae "we've had to develop capacity with our own resources & specific JV's with Auckland based companies who have an operating reputation in the Capital" referring to the developed relationships with NJL Productions (Homegrown) & GLITCH FREE (King In The Ring); & new partnerships in strategicBETA & EVENTmaster.
ARTIVIST : creative >> PlanBETA partnership with new entity strategicBETA * EVENTmaster; X jv's with Illumination+Optics * NJL Productions * GLITCH FREE; x agreements with specific suppliers = #1NYE 29DEC2016//