.  initiative is a resource exclusive to the initiators
>> we create from experience, intuition & initiative :

+ gain intuitive experiences & instinctive engagement from your content & events;
+ engage our creative / connect with your audience
+ make new things happen

"Creativity is just connecting things.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.
That's because they were able to connect experiences they've had and synthesise new things"

Steve Jobs